Yasu

The street Sushi experience

Customer Presentation

An experimental project that brought together in house in order to highlight the design potentials of a traditional brand in combination with modern elements, harmonized in the local market of Greece. A Sushi bar that will basically work as a take away spot with a basic targeting for the 18-35 age group.

Client: Yasu
Services: Brand Consult & Design

Challenge

The main challenge was the harmonious combination of fluo colors with natural kraft materials, in a way that the brand does not look out of place or inconsistent.

Salmon sketch ups, fonts that predispose to the Japanese character of the brand and intense vivid colors come to match a special visual application.