Intro:
Vibrand undertook the full-scale brand transformation of Homa Ceramics, a boutique studio specializing in handcrafted ceramic art and functional objects. Our mission was to articulate a visual and verbal identity that mirrors the brand’s artisanal spirit and commitment to slow, mindful design.
The process began with an in-depth exploration of the brand’s values, audience behavior, and competitive landscape, leading to the refinement of its core messaging and brand narrative. A detailed positioning map and tone of voice guidelines were established to ensure consistency across all touchpoints.
The Result
At Vibrand, our top priority is delivering every project on time, aligned with the project’s requirements, client expectations, and the strategic goals we’ve set together. Whether it’s a branding project, web development, content creation, or photography, our focus remains the same — to provide results that are flawless, impactful, and precisely tailored to each client’s vision. We believe that excellence is not optional — it’s the Vibrand promise at every stage of our creative process.And that’s exactly what we did in this project. Below, you can see the presentation of the project.
Content Creation
Subsequently, Vibrand handled content creation for Novelbrain through a strategically designed program of monthly Reels posts on top social networks: TikTok, Instagram, and Facebook. The goal was to enhance Novelbrain’s digital presence with dynamic, educational, and encouraging content that would engage the audience with authenticity and sensitivity.
Photography & Interior Branding
Vibrand undertook the complete photography of Novelbrain’s space and staff, capturing the warmth, sense of trust, and friendliness of the center. This photography was used across all communication channels, enhancing the new brand identity.Furthermore, we undertook the Interior Branding of the space, aiming for interior mapping.
Result
The result of our collaboration with Novelbrain is a strong and professional brand that embodies the high quality of its services, the modern approach to mental health, and the commitment to human well-being. Novelbrain’s reappearance in the market is now extremely dynamic, ready to attract the target audience in an authentic, human, and reliable way.This project is a masterful example of Vibrand’s philosophy: creating branding that combines strategy, aesthetics, and communication to offer high-quality experiences to our clients.
Key points
TikTok growth: 4,5k followers in 10 month
Website visits: 30k in 12 months
