Intro:
Vibrand led the complete branding and spatial design for Frater SKG, a modern, open-access hub in Thessaloniki offering smart luggage storage, a free book exchange library, vending machines stocked with essentials—from toothbrushes and snacks to drinks and condoms—plus charging stations and more.
Our goal was to shape a space and identity that combine practicality, accessibility, and urban character, reflecting the brand’s mission to serve both locals and travelers on the go.The strategy included user experience mapping, tone-of-voice definition, and audience profiling. We developed a cohesive brand identity system with a custom logo, typography hierarchy, color palette, and graphic language. This extended into environmental design, with an interior layout focused on flow, visibility, and human-centered functionality.We also designed and developed a responsive website that communicates the space’s purpose, services, and real-time availability, integrating location features and visual storytelling. Social media content strategy focused on Instagram and TikTok, with reels and story assets showcasing daily interactions and the space’s utility.
The Result
At Vibrand, our top priority is delivering every project on time, aligned with the project’s requirements, client expectations, and the strategic goals we’ve set together. Whether it’s a branding project, web development, content creation, or photography, our focus remains the same — to provide results that are flawless, impactful, and precisely tailored to each client’s vision. We believe that excellence is not optional — it’s the Vibrand promise at every stage of our creative process.And that’s exactly what we did in this project. Below, you can see the presentation of the project.
Content Creation
Content was produced with an emphasis on speed, dynamism, and the Instagram platform. We created vertical content (reels) for each individual service, with the aim of direct communication and enhancing interaction with the audience.
The choice of fonts was based exclusively on the approved brand guideline book, maintaining complete consistency with the rest of the identity.
Photography & Interior Branding
The photo shoot was designed to be fully aligned with the brand identity. We chose lively, colorful shots from different angles, emphasizing both the people and the services Frater offers at every stage of the experience.
Through photographic storytelling, all of the store’s available services were captured, enhancing consumer understanding.
Brand Consulting & Design
Frater is a vibrant, colorful, and multicultural brand that serves travelers and residents of Thessaloniki, offering innovative solutions such as luggage storage, selfie stations for souvenir photos, and vending machines for emergency needs.
We undertook the entire brand development consulting process, logo design, internal identity, and signage system construction. In addition, we delivered a comprehensive brand manual that includes all the basic elements of the brand’s visual and strategic identity.
Key points
TikTok growth: 4,5k followers in 10 month
Website visits: 30k in 12 months
