Intro:
Vibrand led the complete rebranding of Novelbrain, a specialized psychotherapy center providing innovative, personalized mental health services. Our objective was to create a distinctive, trustworthy brand identity that reflects its human-centered philosophy. The strategy included audience analysis, USP development, and a full SWOT assessment, ensuring a clear positioning framework. We delivered a comprehensive brand manual detailing logo use, typography, and color palette. To boost online presence, we developed educational Reels for TikTok, Instagram, and Facebook. A professional photoshoot captured the space and team, while interior redesign aligned with the brand’s aesthetic. The result is a strong, authentic identity.
The Result
At Vibrand, our top priority is delivering every project on time, aligned with the project’s requirements, client expectations, and the strategic goals we’ve set together. Whether it’s a branding project, web development, content creation, or photography, our focus remains the same — to provide results that are flawless, impactful, and precisely tailored to each client’s vision. We believe that excellence is not optional — it’s the Vibrand promise at every stage of our creative process.And that’s exactly what we did in this project. Below, you can see the presentation of the project.
Content Creation
Subsequently, Vibrand handled content creation for Novelbrain through a strategically designed program of monthly Reels posts on top social networks: TikTok, Instagram, and Facebook. The goal was to enhance Novelbrain’s digital presence with dynamic, educational, and encouraging content that would engage the audience with authenticity and sensitivity.
Photography & Interior Branding
Vibrand undertook the complete photography of Novelbrain’s space and staff, capturing the warmth, sense of trust, and friendliness of the center. This photography was used across all communication channels, enhancing the new brand identity.Furthermore, we undertook the Interior Branding of the space, aiming for interior mapping.
Result
The result of our collaboration with Novelbrain is a strong and professional brand that embodies the high quality of its services, the modern approach to mental health, and the commitment to human well-being. Novelbrain’s reappearance in the market is now extremely dynamic, ready to attract the target audience in an authentic, human, and reliable way.This project is a masterful example of Vibrand’s philosophy: creating branding that combines strategy, aesthetics, and communication to offer high-quality experiences to our clients.
Key points
TikTok growth: 4,5k followers in 10 month
Website visits: 30k in 12 months
