What are the differences between branding and marketing?

Branding and marketing are two concepts that are interrelated and interdependent.

There is no marketing if it does not serve a brand, and the brand can not be established without the support of marketing. However, although these two concepts are closely related, they are different and should be separated.

Branding positions the brand in the market and precedes marketing, it concerns the establishment and the identity of the product or business. Marketing is one of the tactics used to promote branding in the marketplace, such as advertising, communication and public relations.

Branding is about how people perceive and feel about the product. Marketing deals with recognition, education, attraction and persuasion.

In short, branding promises, while marketing exercises tactics.