Every website on the internet is looking for “traffic”. That is, visitors, for whom, website owners often spend exorbitant amounts in paid advertising (paid traffic).
However, when we talk about traffic, there is organic traffic. Traffic, that arises inexpensively, from visitors who end up on our site through search engines.
In trying to increase the organic traffic of our website, the discussion inevitably ends up in SEO.
So what is SEO?
Search Engine Optimization is the process of optimizing a website, according to the operating standards of search engines, in order to rank as high as possible in search results.
What is the optimization process?
There are a variety of methods and techniques that can improve the SEO of a website. Indicatively, we mention some of them:
- The texts on the page are very important. The use of phrases or keywords related to our website, our service or our product increases the chances of our page ranking higher in the results of a relevant search.
- The page should definitely work in mobile-version
- Use meta-tags
- Cross-links
- Minimize broken-links / crawl errors
The value of SEO
It is easy to understand how important SEO is if we consider that the easiest way to find a website is by searching for a phrase or keyword in search engines.
In fact, the value that SEO gives is multiplied, if one thinks that the traffic it brings to the page is inexpensive!
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